INSIGHT & CHALLENGE
When taking a photograph, we leave our emotions in objects reflected in the images. Our photos tell our pasts. And what if a photo could tell our future through the emotions in it? To transform photos, from memories of the past, into possibilities and discoveries of the future.
Introducing the world-first photo album utilizing the visual-recognition technology. An album of emotions, designed to expand our life through photography. With the ability to actually influence and activate our future behavior, by utilizing data from photos with its original algorithm. That is WILLBUM, an album of what you will photograph.
(First 3 weeks after launch)
With zero PR budget
5,000 futures were born
3,500,000 impressions on Google+
However, this is just the beginning. Even now, new futures are being born, by recognizing objects and connecting shared human emotions.